How to Leverage Behavioural Science Methods to Quantify & Improve Patient Engagement

• Applying behavioural science frameworks to identify and measure key drivers of patient engagement, adherence, and clinical trial participation
• Quantifying the impact of trust, emotion, culture, and caregiver influence- translating behavioural insights into measurable engagement metrics across treatment pathways and clinical research

Speakers:

Sylvie Coumel

Behavioural Scientist

Independent Expert