Why Attend the Measuring Patient Engagement Europe Summit?
Turn patient engagement into measurable, decision shaping impact.
The Measuring Patient Engagement Europe Summit is the only European forum dedicated to proving the value of patient engagement through credible metrics, practical frameworks and defensible proof of impact. Bringing together senior leaders from Patient Engagement, Advocacy, Medical, Corporate and Commercial Affairs, Experience, Communications and Insights, the summit tackles the industry’s most urgent challenge: moving from activity to influence. Through peer led discussion and applied case studies, explore how to demonstrate ROI, strengthen internal credibility and embed patient insight into research priorities, trial design, access strategy and wider business decisions - where patient engagement becomes evidence leaders act on.
Unmissable Agenda Highlights
Prove the Value of Patient Engagement to the C-Suite
Discover how Kyowa Kirin, and Autolus are defining the KPIs that matter most to senior leaders. Explore how to connect patient engagement to time-to-market, recruitment efficiency, and portfolio value - while combining quantitative metrics and qualitative evidence to demonstrate real impact across the drug development lifecycle.
Align Patient Engagement Metrics with Regulatory & Payer Expectations
Understand how evolving regulatory and payer landscapes are placing greater weight on the patient voice. Learn how to generate the right types of patient evidence, align engagement strategies with approval and access requirements, and take a more holistic approach across stakeholders to strengthen value demonstration.
Embed Patient Value Early with Target Value Profiles
Learn how MAPs is advancing patient-driven Target Value Profiles to define value in early and preclinical research. Explore how patient insights can be translated into measurable attributes, inform decision-making, and be embedded into forward-looking KPIs to improve long-term R&D outcomes.
Measure the Organisational Impact of Patient Centricity
Explore Novo Nordisk’s journey to embedding a patient centricity model across the organisation. Gain practical insights into defining and tracking engagement metrics, translating patient insights into strategy, and scaling initiatives across functions to drive measurable organisational and patient outcomes.
Operationalise Patient Engagement in Rare Diseases
Learn how to build, validate, and evolve KPI frameworks that capture the true impact of patient engagement in rare diseases. Embed measurement into day-to-day operations, ensuring consistency across teams, and demonstrating value in complex, low-volume settings
Build a Multi-Metric Patient Engagement Framework
Turn patient engagement from a statement into measurable impact. In this hands-on session with PFMD and Sanofi, you will design a flexible, multi-metric framework you can implement immediately. Learn how top organisations track progress, demonstrate value, and standardise measurement, and leave with a ready-to-use template to embed accountability and impact across your projects.
5 Reasons to Attend with Your Team
1. Turning Engagement into Evidence
Learn how leading organisations are building metrics that prove the impact of patient engagement - internally and externally - with case studies, tools, and benchmarks you can apply immediately
2. Aligning Across Functions
Break down silos between medical affairs, access, R&D, and advocacy by attending together - ensuring your teams hear the same language and align on how to define, measure, and communicate patient engagement value
3. Preparing for Evolving ESG & Regulatory Expectations
Stay ahead of the curve with insights on how upcoming CSRD changes and other ESG frameworks are creating new incentives - and obligations - for reporting on patient engagement as a social impact metric
4. Learning from Proven Cross-Stakeholder Approaches
See how global initiatives - like PFMD’s frameworks and award-winning examples - are enabling shared success across patients, regulators, HTA bodies, and industry alike
5. Building Internal Momentum & Culture Change
Return with a shared toolkit, real-world benchmarks, and powerful examples that help secure internal buy-in, drive cultural adoption, and embed engagement more deeply into your organization’s DNA
Explore the Full Event Guide
- Quantify patient engagement impact across trials and therapy areas
- Translate patient insights into measurable business and clinical outcomes
- Equip yourself with tools to create credible, comparable, actionable engagement metrics
- Connect with leaders shaping industry-wide patient engagement standards
Attending Companies Include
Explore the Agenda
Unlock actionable insights from leading patient engagement experts through case studies, interactive workshops, and panels designed to show how to measure and quantify engagement impact.
Partner With Us
Showcase your solutions and connect with top industry stakeholders, becoming a go-to partner for organizations aiming to embed patient voices and demonstrate tangible value.
Join Patient Engagement Leaders
Shape the conversation on patient-centric innovation, exchange best practices, and build meaningful connections that drive measurable impact across trials, access, and development.