From Corporate Purpose to Patient Impact: A Company‑Wide Framework for Patient Engagement
- Designing a systematic, company‑wide patient engagement framework to embed the patient voice across R&D, access and commercialization
- Moving from activity‑based engagement to value‑ and impact‑driven patient involvement across the asset lifecycle
- Linking patient engagement outcomes to corporate purpose, culture and ESG commitments, beyond individual initiatives
- Measuring the impact of patient engagement at different stages of the asset lifecycle, from clinical development to market access and support programmes