Claudia Roca Herms
Director - Corporate Patient Advocacy & Public Affairs Ferrer
Clàudia Roca Herms is Corporate Director of Patient Advocacy & Public Affairs at Ferrer, a purpose-driven pharmaceutical company committed to social justice. With nearly two decades of experience, she works at the intersection of patient advocacy, public policy, market access, medical affairs, and go-to-market strategies, driving the integration of the patient voice across the full asset lifecycle.
She specializes in building purpose-driven, company-wide patient engagement frameworks that deliver measurable impact, aligning outcomes with corporate purpose, culture, and ESG commitments. Clàudia is passionate about advancing patient focus and needs driven, policy-shaping and sustainable business models that combine innovation with real-world impact.
Seminars
- Designing a systematic, company‑wide patient engagement framework to embed the patient voice across R&D, access and commercialization
- Moving from activity‑based engagement to value‑ and impact‑driven patient involvement across the asset lifecycle
- Linking patient engagement outcomes to corporate purpose, culture and ESG commitments, beyond individual initiatives
- Measuring the impact of patient engagement at different stages of the asset lifecycle, from clinical development to market access and support programmes
