Roundtable Discussion: Measuring Patient Engagement Impact: Balancing Short-Term Outcomes with Long-Term Impact

• Evaluating immediate project-level outcomes and engagement objectives while recognising the broader impact patient engagement can have over time
• Identifying meaningful indicators of success beyond traditional metrics and understanding what "good" looks like at different stages of maturity
• Navigating the challenge of demonstrating long-term value when outcomes may take years to materialise

Speakers:

Ingrid McGowan

Global Patient and Community Partnerships

Abbvie