Ingrid McGowan
Global Patient and Community Partnerships Abbvie
Seminars
Thursday 17th September 2026
Roundtable Discussion: Measuring Patient Engagement Impact: Balancing Short-Term Outcomes with Long-Term Impact
10:00 am
- Evaluating immediate project-level outcomes and engagement objectives while recognising the broader impact patient engagement can have over time
- Identifying meaningful indicators of success beyond traditional metrics and understanding what "good" looks like at different stages of maturity
- Navigating the challenge of demonstrating long-term value when outcomes may take years to materialise
