Call to Action: Measuring What Matters Most to Patients in Eastern Europe

• Evaluating patient input impact on payer readiness and health technology assessment strategies
• Tracking measurable outcomes from patient engagement influencing launch planning and payer messaging
• Addressing challenges in differentiating objective patient insights from anecdotal feedback

Speakers:

Zeljka Vukelic

Head of Patient Value & Access & Head of External Affairs MCO Eastern Europe

Takeda