Zeljka Vukelic
Head of External Affairs, Patient Value & Access Takeda
Željka Vukelić is a goal-driven healthcare leader with over twenty years’ experience in market access, health economics, and external affairs. Renowned for relationship building and leadership, she currently holds position Head Patient Value & Access and Head of External Affairs MCO Eastern Europe at Takeda. Her expertise spans healthcare sales, public relations, portfolio development, launch excellence, and digital health, supported by a proactive, enthusiastic approach and strong coaching skills.
Seminars
Wednesday 3rd December 2025
Using Pre-Launch Patient Engagement Metrics to Strengthen Access & Value Strategies
12:30 pm
- Evaluating patient input impact on payer readiness and health technology assessment strategies
- Tracking measurable outcomes from patient engagement influencing launch planning and payer messaging
- Addressing challenges in differentiating objective patient insights from anecdotal feedback
