Victoria Hayes
Director of Public Affairs, Northern Cluster Kyowa Kirin
Vicky has 19+ years of experience in government affairs and advocacy, with specific expertise in the pharmaceutical sector across Europe. She has led major campaigns on access to innovative treatments, service redesign and the crucial importance of the patient and public voice in the health debate. As former Governor of the UK’s largest mental health trust, she focuses on health equity across the board.
Seminars
Thursday 17th September 2026
Systems Thinking: Making Patient Engagement Metrics Meaningful Across the Board
9:30 am
- Discussing current trends in regulatory approvals and with payers of giving more weight to the patient voice
- Outlining new types of evidence reflecting patient preferences
- Highlighting the need for a holistic approach to patient engagement across actors
