Shannon Altimari
Former, Global Head, Oncology Patient Engagement GSK
Seminars
Wednesday 16th September 2026
Proving the Intangible by Translating Qualitative Patient Insights into Business Metrics
2:30 pm
- Combining qualitative and quantitative data to create credible evidence of patient engagement impact
- Validating and calibrating patient-reported insights using robust methods to ensure leadership confidence
- Framing complex qualitative data into actionable business language that drives strategic decisions
