Shannon Altimari
Head, Strategic Communications & Patient Advocacy, International Madrigal Pharmaceuticals
Seminars
Thursday 17th September 2026
Proving the Intangible by Translating Qualitative Patient Insights into Business Metrics
10:00 am
- Combining qualitative and quantitative data to create credible evidence of patient engagement impact
- Validating and calibrating patient-reported insights using robust methods to ensure leadership confidence
- Framing complex qualitative data into actionable business language that drives strategic decisions
