Shannon Altimari
Senior Director - Patient Engagement, Global Oncology Lead GSK
Seminars
Wednesday 3rd December 2025
Proving the Intangible by Translating Qualitative Patient Insights into Business Metrics
2:30 pm
- Combining qualitative and quantitative data to create credible evidence of patient engagement impact
- Validating and calibrating patient-reported insights using robust methods to ensure leadership confidence
- Framing complex qualitative data into actionable business language that drives strategic decisions
