Oleksandr Gorbenko
Patient Centricity Competency Lead Medical Affairs Professional Society
Dr Oleksandr Gorbenko, MD, PhD, FRSPH, Patient Centricity Competency Lead, MAPS
Global medical affairs/patient affairs leader and recognized expert in public health, patient science and patient engagement with overall 25 years’ experience in biopharmaceutical industry (Nycomed/Takeda, Richter Gedeon, GSK, ViiV Healthcare and Ipsen) and international organizations (UNFPA). Alongside current focus on patient experience research, patient experience journey mapping, and patient engagement throughout the medicines development continuum, Dr Oleksandr Gorbenko contributes to several medical/clinical capability building and training initiatives such as Medical Affairs Professional Society (MAPS) and King’s College London, Centre for Pharmaceutical Medicine Research (Medical Affairs).
Seminars
- Defining patient‑driven Target Value Profiles (TVPs) to set prospective expectations for value in early and preclinical research
- Applying qualitative and quantitative insights from patient advisory panels to inform early research decision‑making
- Translating Target Product Profile (TPP) characteristics to value attributes and impact areas under Target Value Profile (TVP)
- Embedding patient‑defined value criteria into forward‑looking KPIs to strengthen long‑term R&D outcomes
