As more life sciences organisations formalise their patient engagement commitments, the real challenge lies in turning highlevel intentions into structured, measurable action. This interactive session, led by PFMD, combines hands-on exercises with insights from a global review of industry charters to help you build an engagement framework grounded in accountability and real-world impact.

You’ll work through diverse scenarios – across indications, modalities, and company scales – to design an adaptable, multi-metric model you can bring back to your team.

Key Takeaways:

• Identify fit-for-purpose metrics that reflect your organisation’s priorities and the needs of diverse patient communities
• Learn how industry leaders are embedding metrics into patient engagement charters to track progress and drive meaningful change
• Explore PFMD’s cross-sector efforts to standardise measurement and design frameworks that evolve with your organisation
• Develop a stakeholder-aligned strategy for communicating value, accountability, and success
• Leave with a practical, scalable template to support consistent measurement and improvement across the product lifecycle

By the end, you’ll have a flexible, actionable framework to bring back to your team – helping to standardise measurement and clearly demonstrate the impact of patient engagement across your projects.