As patient engagement gains strategic importance, organisations often struggle to embed it consistently across all functions. Silos, misaligned priorities, and fragmented measurement approaches limit patient engagement’s true potential and impact. This workshop focuses on practical strategies to integrate patient engagement KPIs throughout the entire organisation – from R&D and Medical Affairs to Market Access and Commercial teams. Through collaborative exercises and peer discussions, you’ll learn how to align diverse stakeholders, develop unified metrics that speak to every function’s needs, and build governance frameworks that enable seamless communication and 

accountability. Discover how to transform patient engagement from a standalone activity into a fully embedded, cross-functional driver of meaningful business outcomes.

• Understand how to align R&D, Medical Affairs, Access, and Commercial teams around shared, outcome-focused metrics
• Learn how to design fit-for-purpose, scalable governance and reporting structures that support real-time tracking and continuous improvement
• Explore strategies to shift internal mindsets and build organisational commitment to patient engagement as a strategic priority
• Gain strategies to drive internal uptake, elevate accountability, and sustain momentum across teams