From Insight to Impact: Harnessing the Patient Centricity Model for Engagement Value
- Novo Nordisk’s journey balancing system-led patient-experience to consumer-led patient experience data and evidence
- Integrating patient and consumer centricity into project strategies, evidence planning and advocacy
- Sharing case studies highlighting successes and challenges in capturing patient insights and translating them into actionable strategies
- Discussing best practices and collaborative approaches to scale patient engagement initiatives across different functions, driving organisational alignment and enhanced patient outcomes