From Insight to Impact: Harnessing the Patient Centricity Model for Engagement Value
- Overview of Novo Nordisk’s journey in developing and implementing the Patient Centricity Model within organisational strategies and decision-making processes
- Identifying and establishing metrics to quantify the organisational value and impact of patient engagement efforts
- Sharing case studies highlighting successes and challenges in capturing patient insights and translating them into actionable strategies
- Discussing best practices and collaborative approaches to scale patient engagement initiatives across different functions, driving organisational alignment and enhanced patient outcomes