Explore the Agenda

Pre-Conference Day

Tuesday, 2nd December

Day One

Wednesday, 3rd December

Day Two

Thursday, 4th December

8:00 am Check in & Coffee

Workshop A

9:00 am From Silos to Synergy: Operationalising Patient Engagement KPIs Across Your Organisation

Emma Sutcliffe
Chief Patient Officer, ISPEP

As patient engagement gains strategic importance, organisations often struggle to embed it consistently across all functions. Silos, misaligned priorities, and fragmented measurement approaches limit patient engagement’s true potential and impact. This workshop focuses on practical strategies to integrate patient engagement KPIs throughout the entire organisation – from R&D and Medical Affairs to Market Access and Commercial teams. Through collaborative exercises and peer discussions, you’ll learn how to align diverse stakeholders, develop unified metrics that speak to every function’s needs, and build governance frameworks that enable seamless communication and 

accountability. Discover how to transform patient engagement from a standalone activity into a fully embedded, cross-functional driver of meaningful business outcomes.

  • Understand how to align R&D, Medical Affairs, Access, and Commercial teams around shared, outcome-focused metrics
  • Learn how to design fit-for-purpose, scalable governance and reporting structures that support real-time tracking and continuous improvement
  • Explore strategies to shift internal mindsets and build organisational commitment to patient engagement as a strategic priority
  • Gain strategies to drive internal uptake, elevate accountability, and sustain momentum across teams

12:00 pm Lunch & Networking

Workshop B

1:00 pm Unlocking the Value of Patient Experience Data: From Research to Regulation

Maddalena Benivento
Associate Program Director, The Synergist
Hayley Chapman
Senior Program Director, PFMD

This interactive pre-meeting workshop will explore how Patient Experience Data (PED) is gaining traction across the product lifecycle – from early research and development through to regulatory submissions and HTA processes. Drawing on PFMD’s global, multi-stakeholder initiatives- including inspiring examples from our collaborators and 

Made with Patient Award – this session will share practical tools and high-level insights into how PED is being integrated in real-world settings.

With growing alignment across sectors and the support of emerging policy frameworks – including the highly anticipated EMA reflection paper – participants will gain a forward – looking view of how PED is helping shape more patient-centered decision-making.

4:00 pm End of Workshop Day

Day One
Day Two
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