What Can You Expect In 2025?
Turn patient engagement into quantifiable impact. Join the Measuring Patient Engagement Europe Summit to gain actionable metrics, measurement frameworks, and real-world insights that influence decisions across the development lifecycle.
This interactive forum brings together leaders in Patient Engagement, Advocacy, Affairs, Experience, Insights, Communications and Corporate Affairs, to tackle the industry’s toughest challenges: define credible metrics, demonstrate ROI, and embed patient insights into trial design and business decisions. Key focus areas include measurement frameworks, real-world case studies, linking insights to trial design and business impact, cross-functional collaboration, and actionable strategies to turn patient engagement into measurable results.
Unmissable Agenda Highlights
Practical Session: Moving Beyond Words – Build a Multi-Metric Patient Engagement Framework
Turn patient engagement from a statement into measurable impact. In this hands-on session with PFMD and Sanofi, you will design a flexible, multi-metric framework you can implement immediately. Learn how top organisations track progress, demonstrate value, and standardise measurement, and leave with a ready-to-use template to embed accountability and impact across your projects
Using Pre-Launch Patient Engagement Metrics to Strengthen Access & Value Strategies
Learn how Takeda leverages patient insights to shape payer readiness, guide launch planning, and demonstrate measurable value. Discover practical strategies to turn patient engagement into actionable evidence that strengthens access, informs messaging, and drives impactful outcomes
Setting the Foundation for Smarter Development: Measuring Patient Impact in Pre-Clinical Decision-Making
Discover how early patient insights reduce late-stage protocol changes, prevent costly trial attrition, and improve Target Product and Value Profiles. Learn practical methods to capture actionable patient data even before clinical KPIs are defined with Roche
Developing and Deploying a Digital Platform to Measure the Value of Patient Engagement
Explore Pfizer’s pioneering digital platform for measuring patient engagement impact. Learn how they co-created it with patients, carers, and stakeholders, examine real-world case studies, and gain actionable insights to track value and drive meaningful outcomes
5 Reasons to Attend with Your Team
Turning Engagement into Evidence
Learn how leading organisations are building metrics that prove the impact of patient engagement - internally and externally - with case studies, tools, and benchmarks you can apply immediately.
Aligning Across Functions
Break down silos between medical affairs, access, R&D, and advocacy by attending together - ensuring your teams hear the same language and align on how to define, measure, and communicate patient engagement value
Preparing for Evolving ESG & Regulatory Expectations
Stay ahead of the curve with insights on how upcoming CSRD changes and other ESG frameworks are creating new incentives - and obligations - for reporting on patient engagement as a social impact metric
Learning from Proven Cross-Stakeholder Approaches
See how global initiatives - like PFMD’s frameworks and award-winning examples - are enabling shared success across patients, regulators, HTA bodies, and industry alike
Building Internal Momentum & Culture Change
Return with a shared toolkit, real-world benchmarks, and powerful examples that help secure internal buy-in, drive cultural adoption, and embed engagement more deeply into your organization’s DNA.
Explore the Full Event Guide
- Quantify patient engagement impact across trials and therapy areas
- Translate patient insights into measurable business and clinical outcomes
- Equip yourself with tools to create credible, comparable, actionable engagement metrics
- Connect with leaders shaping industry-wide patient engagement standards
Attending Companies Include
Explore the Agenda
Unlock actionable insights from leading patient engagement experts through case studies, interactive workshops, and panels designed to show how to measure and quantify engagement impact.
Partner With Us
Showcase your solutions and connect with top industry stakeholders, becoming a go-to partner for organizations aiming to embed patient voices and demonstrate tangible value.
Join Patient Engagement Leaders
Shape the conversation on patient-centric innovation, exchange best practices, and build meaningful connections that drive measurable impact across trials, access, and development.